Accurate consumer data is the backbone of successful B2C sales and marketing campaigns. With precise data, advertising campaigns can connect with highly qualified customer prospects who are most likely to respond to offers and purchase products. Advanced B2C targeting helps brands advertise efficiently, reduce wasted ad spend, and maximize campaign ROI by reaching qualified audiences. Whether focusing on specific demographics, interests, or purchase behaviors, accurate data ensures every message resonates with customers.

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Key Consumer Data Targeting Factors

High performing B2C marketing campaigns target consumer data based on age, income, home value, children, investments, health, education, military service, occupation, donations, lifestyle, politics, purchase history and vehicles. These attributes provide a detailed understanding of customer audiences, allowing brands to create tailored offers that align with needs and motivations.

Consumer Data Sources and Aggregation

Consumer data (B2C) is sourced from a variety of trusted channels, including public records, purchase activity, subscription services, and online behaviors. Third party opt-in data is aggregated into actionable records containing essential contact information including emails, phone numbers, mailing addresses and hundreds of demographic selects. Updated consumer data is essential for ensuring effective brand awareness, lead generation, and eCommerce performance in marketing campaigns.

Multi Channel Custom Audience Targeting of Consumer Databases

Custom audience data targeting empowers businesses simultaneously reach qualified customers across multiple marketing channels, including Email, Facebook, Instagram, Google, YouTube, X (Twitter) and Linkedin. By layering custom audience data over standard ad manager targeting options, brands can achieve unmatched precision in delivering their messages. This combination enhances performance, delivering ads to the most relevant audience segments and driving stronger results.

Target Both Spouses for Greater B2C Marketing Impact

In B2C marketing, targeting both spouses is crucial. Couples often share contact information across applications and forms, creating a valuable opportunity for brands to engage both decision makers. Reaching both partners in a household ensures marketing messages are seen by the individuals most likely to influence purchase decisions, increasing the effectiveness of campaigns.

Supercharge Campaigns by Targeting Wealth Indicators and Purchase Histories

Targeting wealth indicator, purchase history, and lifestyle preference data takes B2C marketing to the next level. Data driven insights allow marketing teams to craft compelling campaigns that deeply resonate with qualified customers. By leveraging advanced data points, businesses can dramatically improve campaign response rates, boost contract values, and increase overall revenues.

Geotargeting Consumer Data for B2C Marketing

Geotargeting consumer data is essential for creating relevant B2C campaigns that resonate with local audiences. By focusing on specific geographic areas and ranges, businesses can tailor their messaging to align with regional preferences, cultural nuances, and climate based needs. This precision enables marketing teams to promote location specific offers, such as in store specials, regional events, and service area promotions. Geotargeting helps businesses connect with customers where they live, work, and shop, driving stronger engagement and higher conversion rates.

Popular B2C data targeting geotargeting selects:

Nationwide (US)
State(s)
MSA (Metropolitan Service Area)
Zip Code (Radius)

Advanced geotargeting selects:

City
County
SCF (Range)

View consumer database breakdowns »

The Power of Geotargeting in B2C Campaigns

Geotargeting enhances marketing ROI by ensuring ads reach only the most relevant consumer audiences, eliminating wasted spend outside the target area. From driving foot traffic to brick and mortar stores to aligning offers with regional demand, geotargeting combines the power of location and consumer insights to deliver results.

View consumer database breakdowns »

Demographic Persona Targeting FOR B2C Campaigns

Targeting B2C data based on demographic details such as customer age, education level, relationship status, presence of children, and current occupation is crucial for creating campaigns that resonate with qualified audiences. Demographic factors provide deep insights into consumer behaviors, preferences, and needs, allowing brands to craft messages that feel personal and relevant. For instance, young professionals may respond better to ads promoting career advancement tools, while families with children might prioritize products or services that enhance convenience or support education. By understanding where consumers are in their life stages and tailoring offers accordingly, businesses can build stronger connections, foster trust, and increase conversion rates.

Popular B2C data targeting demographic selects:

Age
Education
Children
Occupation

Advanced demographic selects:

Date of Birth
Gender (available based on state regulations)
Household Occupants
Household Rank
Marital Status
Time Zone

Did You Know

Targeting qualifed customers at home and at work is one the best ways to drive B2C campaign conversions.

Home Dwelling Status Targeting FOR B2C Campaigns

Targeting B2C marketing data based on dwelling related details such as home ownership, home value, and years in residence provides invaluable insights into a consumer’s financial stability, lifestyle, and potential needs. Homeowners, for instance, are more likely to invest in long-term improvements, such as home renovations, security systems, or energy efficient appliances, while renters may prioritize convenience focused products or services. Home value offers clues about a consumer’s purchasing power, allowing brands to tailor offerings that match their economic status. By integrating these dwelling related insights into marketing strategies, businesses can create campaigns that align with consumer needs and deliver highly relevant, impactful messaging.

Popular B2C data targeting home dwelling selects:

Dwelling Type (Single Family, Multi-Family)
Home Value
Homeowner Status (Owner, Renter)
Property Type (SFDU, Condo, Apartment, Mobile Home…)
Year Built
Years in Residence

Advanced dwelling selects:

Address Type
Air Conditioning Type
Amenities
Carrier Route Type
DPV Indicator
Heater Type
Home Office
NCOA
Sewer Connection
Water Connection

Pro Tip

County assessed home value is one of the best ways to estimate consumer net worth and purchasing power.

Ethnic Group Related Targeting FOR B2C Marketing

Targeting B2C marketing data related to ethnicity, language, and religion allows businesses to create culturally sensitive and meaningful campaigns that resonate deeply with diverse audiences. By understanding these aspects, businesses can tailor their messaging, imagery, and product offerings to reflect the values, traditions, and preferences of specific groups. Whether promoting products during cultural holidays, offering content in a preferred language, or aligning with faith based principles, this level of personalization fosters trust, inclusivity, and stronger connections with consumers.

Popular B2C data targeting ethnic group related selects:

Ethnic Group (African, Asian, European, Hispanic…)
Ethnicity (Cuban, Greek, Norwegian…)
Language (English, French, German, Spanish…)
Religion (Buddhist, Catholic, Islamic, Jewish, Protestant…)

Advanced ethnic group related selects:

Hispanic Country of Origin (Argentina, Dominican Repulic, El Salvador…)

Ethnicity, Language, Religion Targeting Restrictions

Each state has unique data privacy rules and regulations pertaining to marketing campaigns that target based on ethnicity, language and religion.

See FAQ considerations with updated list of restricted states.

Did You Know

Include religious giving data targeting parameters in marketing strategies to identify consumers who are most likely to be active in their faith.

Finance Related Wealth IndicatorS FOR B2C Targeting

Targeting B2C marketing data based on wealth indicators such as income, home value, net worth, and investments is critical for aligning campaigns with the purchasing power of your audience. These insights enable businesses to tailor product offerings and messaging to match consumer financial profiles, ensuring relevancy and appeal. High income earners or individuals with significant investments may prioritize luxury goods or premium services, while other segments might value affordability and practicality. By leveraging wealth data, businesses can maximize advertising campaign performance.

Popular B2C data targeting finance related selects:

Estimated Income
Investing (Active, International, Real Estate, Stocks…)
Investment Properties Owned
Net Worth
Summarized Credit Score

Advanced finance related selects:

Banking (Card Holder, Financial Services, Retirement Account…)
Business Opportunity Seeker
Business Owner
Financial Publications Reader
New Credit Card User
Presence of Credit Card

Pro Tip

Layer wealth indicators like household income, home value, net worth and investments on top of standard ad platform selects to supercharge Meta, Google, X and Linkedin advertising campaign results.

Hobby, Entertainment And Travel RELATED Targeting

Targeting B2C marketing data related to personal interests and preferences—such as hobbies, entertainment, and travel—allows businesses to connect with consumers on a more personal and emotional level. Understanding these interests helps tailor campaigns to reflect what truly excites and engages an audience, resulting in more meaningful interactions and higher response rates. For example, promoting outdoor gear to domestic trip enthusiasts or luxury experiences to international vacationers creates a sense of relevance that drives conversions. By aligning messaging with consumers’ passions, businesses can foster loyalty and deepen their relationship with their audience.

Popular B2C data targeting hobby related selects:

Arts and Crafts (Jewelry, Photography, Sewing, Woodworking…)
Careers and Education (Career Improvement, Online Education…)
Collectibles (Antiques, Coins, Sports Memorabilia, Stamps…)
Health and Beauty (Weight Loss, Vitamin Buyer, Healthy Living Enthusiast…)
Entertainment (Casinos, Computers, Gaming, Music, Movies…)
Interests (Theatre, Politics, History, Military, Self Improvement…)
Reading (Audio Books, Books, Magazines, Inspirational, Sci-Fi…)
Smoking and Tobacco
Sweepstakes and Contests
Transportation (Aviation, Motorcycles…)
Travel (Cruises, Domestic Trips, International Vacations…)

Did You Know

Combine Big and Tall Men’s Clothing, Plus Sized Women’s Clothing, and Dieting/Weight Loss Selects to Create a Buyer Persona for Fitness Related Campaigns.

LIFESTYLE RELATED DATA SELECTS FOR B2C MARKETING

Targeting B2C marketing data related to lifestyle preferences—such as food, cooking, family, pets, and home design—enables businesses to align their products and messaging with the daily habits and values of consumers. These preferences offer insights into what customers prioritize, whether it’s gourmet ingredients for cooking enthusiasts, pet friendly products for animal lovers, or stylish decor for home design aficionados. By understanding and addressing these lifestyle choices, marketers can create highly relevant campaigns that resonate deeply, fostering emotional connections and driving stronger engagement, loyalty, and sales.

Popular B2C data targeting lifestyle related selects:

Cooking and Food (Gourmet, Natural, Wines…)
Family (Baby, Back to School, Christian, Pets, Grandchildren…)
Home and Garden (Birds, Gardening, Hight Tech, Luxury…)
Home Improvement (DIY Living…)

Pro Tip

Target custom audiences on social media for all baby and pet promotional campaigns to guarantee results.

SHOPPING RELATED DATA SELECTS FOR B2C MARKETING

Targeting B2C marketing data related to shopping preferences—such as clothing, retail habits, online purchases, sports equipment, furnishings, cosmetics, electronics, and vehicle purchases—is essential for delivering personalized and impactful campaigns. These purchasing preferences reveal valuable insights into consumer behavior, including where, how, and what they like to buy. For instance, consumers who prefer online shopping may respond better to eCommerce promotions, while those interested in high ticket items like electronics or new vehicles may value offers with detailed features or financing options. By tailoring campaigns to align with these preferences, businesses can enhance relevance, boost engagement, and increase conversion rates by presenting products in ways that resonate with consumer shopping habits.

Popular B2C data targeting shopping related selects:

Apparel

Children
Petite
Plus Sized
Young Adult

Number of Catalog Orders (Lowscale, Midscale, Upscale…)
Home and Garden (Birds, Gardening, High Tech, Luxury…)
Order History (Last Online Purchase Date…)
Retail Purchase Category (Warehouse, Department, Furniture Store…)

Standard Retail

Cosmetics
Electronics
Furnishings
Gardening
Home Improvement
Luggage
Office
Sporting Goods

Vehicles (Number of Vehicles Owned, New Car Buyers…)
Vehicles New or Used Indicator

Vehicle Lifestyle Indicator

Luxury and Upper Sporty
Truck
SUV
Mini Van
Regular
Upper
Basic Sporty

Did You Know

Combine luxury living enthusiasts and new vehicle buyers to create a high profile buyer persona.

RECREATION AND SPORTS RELATED DATA SELECTS FOR B2C

Targeting B2C marketing data related to recreation interests such as health and fitness, outdoor adventures, spectator events, team sports, golf, and water activities provides a powerful way for businesses to engage consumers through their hobbies and passions. These interests often drive purchasing decisions, from gym memberships and fitness gear to golf equipment, outdoor apparel, and tickets to sporting events. By tailoring campaigns to align with these recreational pursuits, brands can deliver personalized offers that resonate with consumers’ active lifestyles. Whether promoting the latest fitness technology, premium golf clubs, or family friendly water sports gear, targeting recreation related data boosts engagement, builds loyalty, and drives higher conversion rates.

Popular B2C data targeting recreation and sports related selects:

Equestrian

Health and Fitness

Avid Walker
Bicycling
Exercise Enthusiast
Avid Runner

Outdoor Enthusiasts

Camping and Hiking
Fishing
Hunting and Shooting
Off Roading
RV Owner
Truck Owner

Sports

Auto Racing
Baseball
Basketball
Football
Golf
Hockey
Motorcycles
Nascar
Skiing and Snowboarding
Soccer
Tennis

Water Sports

Boating
Sailing
Scuba
Swimming

Pro Tip

Combining recreation and sports interests with travel preferences is one of the best ways to showcase destination benefits and amenities to targeted vacation enthusiasts.

DONATION DATA SELECTS FOR BUSINESSES AND NONPROFITS

Targeting B2C marketing data related to charitable donations provides a unique opportunity to connect with consumers who align their purchasing habits with causes they care about. Donations made to organizations with missions focused on animal care, faith, youth development, arts and culture, veteran affairs, wildlife preservation, medical research, and political campaigns reflect consumer values. By understanding these philanthropic interests, nonprofits and businesses can create campaigns that resonate on an emotional level, offering products and opportunities that support missions. This approach not only enhances engagement and donor loyalty but also positions the businesses as advocates, fostering trust and stronger connections with socially conscious consumers.

Popular B2C data targeting donor selects:

Animal Care
Arts and Culture
Children’s Welfare
Environment Protection
Humanitarian Aid
Local Community Causes
Medical Research

Political
Democratic
Republican

Religious Giving
Veteran Affairs+
Wildlife Preservation

No one has ever become poor from giving. – Anne Frank

MORTGAGE HOLDER DATA SELECTS FOR B2C MARKETING

Targeting B2C marketing data related to homeowner mortgage details such as purchase date, loan-to-value ratio, loan interest rate, and purchase price provides critical insights into a consumer’s financial profile, stability, and potential needs. This information helps businesses identify homeowners who may be interested in refinancing options, home improvement products, and financial services. For instance, individuals with older mortgages or high interest rates might respond to refinancing offers, while those with high LTV ratios may be in the market for budget friendly solutions. Understanding purchase price and timing can also help predict interest in renovations or property upgrades. By leveraging mortgage data, marketers can craft tailored campaigns that align with the specific financial and lifestyle needs of consumers, enhancing relevancy and driving higher conversion rates.

Popular B2C data targeting mortgage related selects:

Home Purchase Date
Loan to Value
Purchase Price

Advanced mortgage related selects:

Most Recent Lender
Most Recent Interest Rate
Most Recent Loan Type

Frequently Asked Questions for Consideration

Data Privacy and Compliance

One of the critical considerations when working with custom audience marketing data is ensuring compliance with data privacy laws, such as GDPR or CCPA.

Data Encryption and Security: Implementing strong encryption practices and securing data storage systems are essential for protecting sensitive consumer information.

Transparent Data Policies: Providing clear information about how marketing data is being used and allowing customers to opt out of communications builds trust and ensures compliance.

ETHNICITY, RELIGION AND LANGUAGE RESTRICTIONS

Several U.S. states have enacted data privacy laws that classify information related to ethnicity, religion, and language as sensitive personal data, imposing restrictions on its use in marketing:

Colorado: The Colorado Privacy Act (CPA) identifies personal data revealing racial or ethnic origin, religious beliefs, and language as sensitive, requiring explicit consent for processing.

Connecticut: The Connecticut Data Privacy Act (CTDPA) includes provisions that protect sensitive data, including ethnicity and religion, necessitating consumer consent for its use.

Virginia: The Virginia Consumer Data Protection Act (VCDPA) classifies data revealing racial or ethnic origin, religious beliefs, and language as sensitive, requiring affirmative consumer consent for processing.

Utah: The Utah Consumer Privacy Act (UCPA) also recognizes data related to ethnicity and religion as sensitive, imposing restrictions on its processing without consumer consent.

These laws aim to protect consumer privacy and prevent discriminatory practices in marketing by regulating the use of sensitive personal information.

Data Integration and Quality

For custom audience marketing data to be useful, it must be accurate, consistent, and easily integrated across advertising and communication platforms.

Data Cleansing: Regular updates and data validation help maintain high data quality. Duplicate records or outdated information can hinder the effectiveness of campaigns.

System Integration: Custom audience marketing data from various sources (consumer, business, demographic, purchase, interest) should be integrated into a unified system to provide a 360-degree view of the customer.

DATABASE UpDATES

Each feed of data is updated on a schedule based on the source of the information. Typically data updates automatically occur weekly, monthly or quarterly.

DATA SOURCES

Data is aggregated from hundreds of publically available sources from across the US as well as from various online opt-in form submissions.

Measuring ROI and Campaign Effectiveness

To assess the success of marketing campaigns driven by custom audiene marketing data, it’s essential to track key metrics like engagement rates, conversion rates, and return-on-investment (ROI).

Attribution Models: Use multi-touch attribution to determine the contribution of different marketing channels in influencing the customer’s decision.

A/B Testing: Regularly test different messages, offers, and creatives to optimize performance based on data insights.

Adapting to Market Changes

Targeting qualified marketing prospects across advertising channels is highly dynamic, with new data collection trends perpetually impacting the performance of campaigns.

Real-Time Data Analysis: By continuously analyzing real-time data, marketers can quickly adapt their strategies to align with current trends.

Flexible Campaign Structures: Ensuring that marketing campaigns are flexible and can be quickly modified allows brands to stay relevant even as the market changes.

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